10. Editing Your Title Tag, Meta Tag and Header Info
The title tag and meta tags you add to your site can help you with your search engine listing. Below is an explanation of what they are used for and how to enter them in. Additionally, for advanced members, we have included access to the <head></head> section.
Title Tag
The info in your title tag is often used by search engines as the text to link to your page.
Each page has its own title tag info. Some search engines may also look at your title tag for keywords that will bring up your site on their listings. Your title tag info also appears at the top left of your browser window.
To edit your title tag info on your page:
- Click on "Edit Page" and then click on the "Internet Marketing" tab.
- Under "HTML Title Tag," enter in your title.
- Then, click on the "Save" button.
Note that if no title tag is entered, your title tag info is filled in with whatever page title you enter.
Meta Keywords and Meta Description
Meta tags (i.e. meta keyword tags and meta description tags) are sometimes used by search engines to help decide where to rank your web site. Each search engine has its own set of criteria and may change it from time to time. Usually the meta tags are inserted in the heading section of your html code. Within the tags, you would put a description of your site for the meta description and some keywords for the meta keywords.
We have two methods of adding in your meta tags. The first method adds the same meta tags to all your pages. The second method allows you to have individual meta tags for each page. The second method will override the first method for any page you add individual meta tags. For info on the first method, please go to Marketing Your Site: Meta Keywords and Meta Description
The second method is controlled right on your page.
- Click on "Edit Page."
- Click on the "Internet Marketing" tab.
- In the space provided, type in your keywords (separate each keyword or keyword phrase by a comma) and your description. Please note that there is maximum character limit of 500.
- Lastly, click on the "Save" button at the bottom.
Head Access
For advanced users, you can enter code designed for the head area of your source code. To do this:
- Click on "Edit Page."
- Click on the "Internet Marketing" tab.
- In the box under "<head> </head> tag," enter in your code and click on "Save."
Please note that you should not enter in your meta keywords or meta description code here and leave the designated boxes we give you blank. When this is done, you end up with something like this in the code:
<meta name="keywords" content="">
<meta name="description" content="">
<meta name="keywords" content="cars,import cars,car detailing,car parts,honda,toyota,ferrari">
<meta name="description" content="The best source for import car information including tips on car details.">
Many search engines will only view the two blank meta codes.
11. Adding a Friendly URL
You have the option to customize your web address extension. For example instead of the www.YOURADDRESS.design-own-web.com/page/page/12345.html format you could have
www YOURADDRESS.designownweb.com/index.html To set this up, under "Add a Friendly URL," enter in the extension you would like. For example, if you enter index, the result is www.YOURADDRESS.design-own-web.com/index.html.
You benefit from this because:
- It makes your web page more search engine friendly and should result in a higher ranking.
- It makes it easier to give your customers a web address for any page on your site.
- It mirrors the structure for web page names on big corporate sites.
To set this up:
- Go to the page you want to change the extension of and click on "Edit Page."
- Under "Add a Friendly URL" enter in the extension you would like. For example, if you enter index, the result is
www YOURADDRESS.designownweb.com/index.html
- Save your page.
Notes:
- If you have your own domain name (e.g. YOURDOMAIN.com), your address will show as
www YOURADDRESS.designownweb.com/index.html or www.YOURDOMAIN.com/index.html.
- Only letters, numbers and underscores allowed. Sorry, no numbers on their own (e.g. 9876) or underscores on their own.
- Once you change to a customized extension, you cannot change it back to the page/page/12345.htm format.
- If sites/search engines/directories/etc. have linked to your old page/page/12345.htm formatted pages, these links will forward to the new address. If you are listed on search engines/directories, note that they usually update their listings periodically. When they get to your link, they will delist your page/page/12345.htm formatted pages and in most cases will re-list the page with the new web address. Each search engine/directory has its own rules so there is no guarantee these pages will be re-listed. You may have to resubmit.
